Together with our clients we define the right market entry strategy for their brand; minimizing risk and investments and maximizing output and success.

China has never been more accessible. Driven by recent changes in legislation, rapid improvement in the country’s infrastructure, and strong consumer demand, the world’s second largest consumer market is now fully opening up to western brands and products. The expansion of free trade zones provides a huge opportunity for western businesses wanting to operate in China by removing the obstacles of needing a local presence and high upfront costs. Westers is a highly specialized company that provide a complete service offering to international companies that want to go break China in a big way. By making use of our network and relationships with local partners, we help western small, medium and large size brands to enter the Chinese market, and provide the expertise to excel there. Together with our clients we define the right market entry strategy for their brand; minimizing risk and investments whilst maximizing output and success.

Who are we?

Our team consists of western and Chinese specialists in the field of brand strategy, e-commerce, brand (re) positioning, logistics, and business development. With an active presence in the west as well as in the east, we form a bridge between continents – and open doors for our clients. We are a full service company that focuses on taking brands, businesses and concepts across borders and making you a truly international company. Our bespoke roadmap that gives companies access to international markets within a well defined budget and timeline.